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SKIMS: Is it just a media hack, or is there a genuine demand for Kim Kardashian's bra?

on November 02, 2023
Kim Kardashian's shapewear brand has introduced a new product called the Ultimate Nipple Bra, which features built-in nipples, and they attempted to further hype it with a humorous video. The result is a bizarre short film featuring Kardashian portrayed as a quirky secretary fighting global warming with the bra:
"The Earth's temperature is getting hotter and hotter. The sea levels are rising. The ice sheets are shrinking. And i'm not a scientist.. but i do believe everyone can use their skillset to do their part. Thats why i'm introducing a brand new bra with a built-in nipple. So no matter how hot it is, you’ll always look cold."


Nipple bras are not entirely revolutionary, as similar solutions have existed since the 1970s, but Kim is going to make it cool again.

Take a look at Spark Le Monde's bra collection. Our lingerie is nipple-free but beautiful and unique.